The challenge of the design was to use an attractive shape to create a new identity for a unique product - carp meat. The design is based on a combination of ordinary things, such as a tin can or a paper box, and graphic patterns. The design follows the old tradition of Czech graphic design. The line of products with a bold design includes the design of a single can, a gift pack of several pieces, but also other applications such as the design of the lid, catalogues, dishes...

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www.kapripastika.cz